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近日,《中国移动电视发展报告(2013)》出版发行。该报告由中国广播电视协会交通宣传委员会移动电视分会和易观智库共同编撰,是中国第一部系统描绘移动电视行业发展状况的研究报告,旨在通过对中国移动电视作为传播媒体和传媒产业的全面梳理,公正、客观地反映移动电视行业十年发展历程、发展成就、发展现状、传播价值、存在问题和对策,以及移动电视分会及其会员单位的基本情况,供决策者、专家学者、广告主和业界参考。
Recently, “China Mobile TV Development Report (2013)” published. The report, co-authored by the Mobile TV Branch of the China Radio and Television Association’s Transport Committee and Analysys Think Tank, is the first report in China to describe the development of the mobile TV industry. It aims to promote China Mobile TV as a media and media industry To comprehensively review, fairly and objectively reflect the ten-year development history, development achievements, development status, dissemination value, existing problems and countermeasures of the mobile TV industry as well as the basic situation of mobile TV sub-clubs and their member units for decision-makers, experts and scholars, advertisements Master and industry reference.