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本文揭示了市场营销与市场经济的相互关系,指出市场经济和买方市场的客观存在是市场营销的理论根基,并且提出市场经济就是交换经济,其基本特征就是满足顾客需要的经济,就是产权清晰、自主经营、自负盈亏的经济,就是信息经济、竞争经济、法制经济、信用经济,企业应按照市场经济和买方市场的客观要求来开展经营活动。
This paper reveals the interrelationship between marketing and market economy. It points out that the objective existence of market economy and buyer’s market is the theoretical basis of marketing, and proposes that market economy is an exchange economy. Its basic characteristic is to meet the needs of customers, Self-employed, self-financing economy, that is, information economy, competitive economy, legal economy, credit economy, enterprises should be in accordance with the market economy and the objective requirements of the buyer’s market to carry out business activities.