农业科学技术出版社出版《种子经营与管理》立足于国家对于当前现代种业发展的新政策和更高要求,根据中国种业经营与管理的实际需要,由相关行业专家和学者在多年管理和教学经验基础之上编写而成。该书通过阐述国内种子经营市场的需求与供给状况以及市场营销与企业管理相关理论,结合种子商品和市场的特性、种业的演变及发展趋势,重点对种子经营与管理的主要环节、种子企业的系统管理、 According to the actual needs of China’s seed industry management and management, based on the new policies and higher requirements of the state for the current development of modern seed industry, the “Seed Management and Management” published by Agricultural Science and Technology Press, Teaching experience based on the preparation of. The book through the description of the domestic seed market demand and supply and marketing and business management theory, combined with the characteristics of seed products and markets, seed industry development and development trends, focusing on the main aspects of seed management and management, seed companies System management,