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中国品牌走过的道路不但崎岖曲折,而且艰难险阻,就象万里长征的三军过后, 虽对走过的路充满豪迈,但也不免颇多不堪回首的感慨——祖国的上空五星红旗飘扬不久,一大批历经磨难的老字号刚刚焕发生机,“改造”的飓风就让其中的大半转换了百年金字招牌。一些品牌有幸保存下来,但在随后一波接一波的运动中,有不少被颠簸得散了架,变了形。直至“史无前例”的熊熊烈火燎烧熏烤,余下的多数知名品牌都被烤烧得面目皆非。改革开放中国打开国门,刚刚醒来的中国企业正要披挂上阵走出国门,却与强势涌来的跨国公司知名品牌不期而遇,
The path taken by Chinese brands has not only the rugged twists and turns, but also the difficulties and dangers. After the march of the Long March, though it is full of heroism to the road traveled, it can not help but feel saddened that many red flags of the motherland flew shortly afterwards. A large number of old people who have suffered the hardships just rejuvenated, and the “transformation” of hurricanes made most of them convert to the centuries-old golden signage. Some brands have the honor of surviving, but in the ensuing wave of movement, many have been bumpy scattered, changed shape. Until the “unprecedented” raging roast smoked, most of the rest of the well-known brands have been roasted to a completely different appearance. China opened its door to reform and opening up China has just woke up to go out to go abroad, but with the strong multinational companies coming in unexpectedly met,