品类优化管理是 ECR 策略中重要的一环。所谓 ECR,即高效率之消费者回应,是当今全球业务发展的领导概念。它需要生产商与零售商的紧密合作,通过高效率、连续而顺利的产品供应来最大限度的满足消费者的需要,同时在产品供应链上实现及时、准确和电子的资讯流通。据悉,1998年年初,广州宝洁(中国有限公司)开始同广州阳光、宏城、东莞美佳等连锁超市及广州妇儿 Category optimization management is an important part of ECR ​​strategy. The so-called ECR, the highly efficient consumer response, is the leading concept of global business development today. It requires the close cooperation between manufacturers and retailers to maximize the satisfaction of consumers’ needs through efficient, continuous and smooth product supply, while realizing timely, accurate and electronic information flow in the product supply chain. It is reported that in early 1998, Guangzhou Procter & Gamble (China Co., Ltd.) started with Guangzhou Sunshine, Hongcheng, Dongguan Meijia and other supermarket chains and Guangzhou Women and Children.