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社交媒体时代,垂直类图书营销如何满足读者用户的核心需求?基于移动社群的营销新模式为其提供了渠道优化和品牌塑造的新思路。通过小众社群展示产品内容价值、运用分众直播提供产品周边服务、重视大众口碑增强认知接受效率,是提升读者分享率、维系用户忠诚度的重要途径。
In the era of social media, how to deal with the vertical library marketing how to meet the core needs of readers? A new marketing model based on the mobile community provides new ideas for channel optimization and branding. It is an important way to enhance the sharing rate of readers and maintain customer loyalty by displaying the content value of the products through the niche communities, providing the peripheral services by using Focus Live, and emphasizing the reputation of the public to enhance the cognitive acceptance efficiency.