论文部分内容阅读
新闻评论作为媒体意见领袖的传播载体,一直备受观众喜爱和关注。但对于县级台而言,无论是广播还是电视,新闻评论是“短板”。县级台在新闻实践当中,对新闻评论少有涉足,县级台也少有影响力的新闻评论节目或栏目。而恰恰新闻评论在引导社会舆论、引导实际工作、引导社会生活、引导受众思想以及解读新闻事件、分析社会现象等方面具有特殊的作用。笔者认为,县级台要运用新闻评论作为提升舆论引导力、影响力、公信
News Commentary As a media carrier of media opinion leaders, has always been the audience favorite and attention. But for the county-level units, whether it is radio or television, the news commentary is “short board ”. At the county level, in the practice of the news, there are few news commentaries and news commentaries or columns on the county level. However, news commentary plays a special role in guiding public opinion, guiding practical work, guiding social life, guiding audiences, interpreting news events and analyzing social phenomena. The author believes that county-level units should use news commentary as a guide to enhance public opinion, influence, credibility