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旅游业的快速发展促进了旅游产品开发、经营的专业化、科学化,不同类型的旅游产品应该推出不同的经营策略。观光型旅游产品具有对旅游资源的依赖性,消费的大众性,旅游重游率高等特点。因此观光型旅游产品在经营上应该采取适当的低价策略,优美环境策略,旅游便捷性策略,其目的就是在考虑整体经济效益的同时,兼顾社会效益。
The rapid development of tourism promotes the development of tourism products, the operation of professional and scientific, different types of tourism products should introduce different business strategies. Tourist tourism products have the characteristics of dependence on tourism resources, mass consumption and high travel revisit rate. Therefore, tourism-oriented tourism products should adopt appropriate low-cost strategy, beautiful environment strategy and tourism convenience strategy in operation. Its purpose is to take into account the overall economic benefits and social benefits at the same time.