论文部分内容阅读
企业怎样才能持续健康地发展一直是众多企业家关心的议题,因为中国相当一部分企业的生存年龄不超过10年,即使生存时间较长的企业也像棵“小老树”那样羸弱。曾经有许多企业非常辉煌,但现在已经不能持续成功。柯达早在1976年便发明了数码相机技术,但却在自2000年开启的数码时代,被佳能、索尼、尼康超越,如今已被破产保护。诺基亚曾经是手机行业的王者,但却随着苹果和三星的崛起,其品牌价值正在迅速萎缩。再如被兼并的朗讯,被国有化的通用汽车……曾经的行业老大纷纷衰败,我们要反思的是,为什么一些企业发展到一定程度会停滞不前,甚至是萎缩下滑?是创新不
How a company can develop sustainably and healthily has been a topic of concern to many entrepreneurs, as a considerable part of China’s enterprises survive for no more than 10 years, even those with longer living lives are weaker than those who are “little ones.” There were many businesses that used to be very brilliant, but now they can not sustain success. Kodak invented digital camera technology back in 1976, but it was overtaken by Canon, Sony and Nikon in the digital age that started in 2000 and is now bankrupt. Nokia used to be the king of the mobile phone industry, but with the rise of Apple and Samsung, its brand value is rapidly shrinking. Another example is the merger of Lucent, the state-owned General Motors ...... Once the industry leaders have declined, we must reflect on why some companies to a certain extent will stagnate, or even shrinking down? Is not innovation