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挂历市场多年以来一直是印刷行业第四季度主要的业务来源之一。然而1995年广东的挂历市场却显得冷冷清清,印刷厂颇受损失。其原因何在? 印刷厂接到的挂历印件有商品挂历和赠品挂历之分。商品挂历属于美术类出版物可公开销售;赠品挂历带有广告宣传性质,企业在其上印上本单位名称、联系方式和业务范围,并作为贺年礼品而赠送其关系户。据了解,除了少数大型印刷厂能接到
The calendar market has been one of the major business sources for the printing industry for the fourth quarter for many years. However, in 1995, the calendar market in Guangdong seemed to be deserted, and the printing factory suffered considerable losses. What are the reasons? The calendar prints received by printing companies are divided into product calendars and gift calendars. Commodity calendars belong to the fine arts publications and can be sold publicly; the gift calendars are advertised in nature and the company has printed on its name, contact information and business scope, and presents its relationship as a gift for the New Year. It is understood that except for a few large printing plants