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面对物质实利化的现代化追求,市场主体在社会分层体系中扮演的社会角色因市场无序和价值失范而不断地偏离角色期待,造成社会运行效率低下、成本增加,人们不断地因此而困扰。在市场经济条件下,自主经营、自负盈亏和有独立意志的法人企业也成为道德主体而进入到社会伦理研究的领域,这使企业伦理价值的研究成为可能。另一方面,企业的利润动机很可能会导致其野蛮经营,但本身蕴含着一种文化精神的市场经济同时又对企业的经营行为提出伦理要求,如果缺乏对企业伦理价值的定位,如果没有健全的制度以保证主体的行为规范化,就不可能有真正意义上的市场经济。因此,企业伦理不仅是发展市场经济的内在要求,也是现代企业制度应有之义,这又使企业伦理的研究成为必然。
In the face of the pursuit of the materialization of the modernization, the social role played by the market players in the social stratification system has constantly deviated from the role expectation due to market disorder and loss of value, resulting in inefficient social operation and increased costs. As a result, Troubled Under the condition of market economy, corporate corporations that operate independently, have their own profits and losses and have independent will also become the subject of morality and enter into the field of social ethics research, which makes the research on the enterprise ethical values possible. On the other hand, the profit motive of the enterprise is likely to lead to its barbaric operation, but it contains a cultural spirit of the market economy at the same time, corporate ethics and ethical requirements, if the lack of positioning of the enterprise ethics value, if not sound System to ensure that the main body of the behavior of standardized, it is impossible to have a real sense of the market economy. Therefore, corporate ethics is not only the inherent requirement of developing market economy, but also the proper meaning of modern enterprise system, which in turn makes the research on corporate ethics inevitable.