论文部分内容阅读
吉林省绿色食品有限公司主要生产一种大豆蛋白饮品,它含有纯天然大豆成分,对人体健康相当有益。但由于该产品不添加任何防腐剂,使得保质期短,加之市场开拓不力,前几个月销售形势极不乐观,不但造成产品积压,部分市场还出现退货现象,生产不得不开开停停,整个公司人心涣散。无可奈何之际,董事长通过朋友关系硬是把我从沈阳一家公司挖过来,给了我个总经理头衔,但据了解,让我来的目的不是管理,而是营销。
Jilin Green Food Co., Ltd. mainly produces a soy protein drink, which contains pure natural soy ingredients and is quite beneficial to human health. However, because the product does not add any preservatives, resulting in a short shelf life, coupled with poor market development, the sales situation in the first few months is extremely optimistic, not only caused product backlog, some markets also appear to return the phenomenon, the production had to open and stop, the entire The company is divided. In the midst of helplessness, the chairman simply dug me over from a company in Shenyang through a friendship and gave me a title of general manager. However, it is understood that the purpose of me is not to manage but to market.