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越来越多的电视评论节目通过网络等新媒体手段跟观众互动,但限于种种原因,这种互动仍处于在电视屏幕上展示观众留言的初级阶段,还不能独立出来,成为和主持人、评论员相比肩的评论主体,更像刻意为之的节目元素点缀。本文从平民化语态构建、社会转型背景和UGC模式三大角度出发,阐述了互动在电视评论节目中的积极意义和不可或缺性,指出互动将成为电视评论主动出击UGC的重要切入点,也是建立舆论影响力、应对新媒体冲击的法宝之一。
More and more television commentary programs interact with the audience through new media such as the Internet. However, due to various reasons, this interaction is still in the initial stage of presenting audience comments on the television screen and can not stand alone and become the host and commentator Compared to the shoulder of the main body of the commentary, it is more like the deliberate program elements embellishment. This article elaborates the positive meaning and the indispensability of interaction in television comment program from three aspects: the formation of civilian language, the background of social transformation and the mode of UGC. It points out that interaction will become an important entry point for TV comment on UGC initiative, It is also one of the magic weapons for building the influence of the media and dealing with the impact of the new media.