目前,面对数字电视的普及和“三网融合”的推进,地方城市电视台面临的压力不断增大。创建和巩固名牌栏目,形成频道特色,发挥频道制的优势,是城市电视制胜的法宝之一。统一频道包装1.外在化包装。即对台标、节目宣传片、片头和片尾的包装。宣传片要 At present, in the face of the popularization of digital television and the promotion of “triple play”, local urban television stations are under increasing pressure. The creation and consolidation of brand name columns, the formation of channel characteristics, the advantages of channel system, is one of the magic weapon to win the city TV. Unified channel packaging 1. External packaging. That is, on the label, program videos, titles and trailer packaging. Promo