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本文介绍了视频综艺发展的趋势及社会功能,提出节目模式策划与研发的原则,对融媒体影响下的视频节目创新与营销发展趋势进行了论述。
This paper introduces the trend of video variety development and social functions, puts forward the principle of program mode planning and R & D, and discusses the innovation of video programs and marketing trends under the influence of financial media.