广告业在我国是一门新兴产业。截至1995年底,全国有依法进行广告经营登记的广告经营单位4.8万家,从业人员47万人,年广告营业额273亿元。政府工商行政管理部门是法定广告监督管理机关。过去,我们比较侧重于监管广告的商业行为。随着广告对人们影响的日益加强,广告的舆论和文化作用愈加突 Advertising industry is a new industry in our country. As of the end of 1995, there were 48,000 advertisement business units that registered advertisements according to law. The number of employees was 470,000, and the annual advertising turnover was 27.3 billion yuan. The government administrative department for industry and commerce is the statutory advertisement supervisory authority. In the past, we have focused more on monitoring the commercial behavior of advertising. With the increasing influence of advertising on people, the public opinion and cultural role of advertising have become increasingly