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文字是人类文明历史上最为重要的发明之一,是记录与传达信息的基本载体。多元化信息时代中新媒体传播的发展方式由单向性转变为双向性,文字设计的方法与表现形式的创新,使文字在新媒体传播中带动了信息与视觉消费者之间的互动性。文章通过文字设计的创新运用与新媒体多样化的传播,让文字在原本的设计中勇于突破限制,在数字科技化的新媒体传播的同时为文字设计带来了新一轮的机遇。
Writing is one of the most important inventions in the history of human civilization and the basic vehicle for recording and conveying information. In the era of diversified information, the development mode of new media communication has changed from one-way to two-way, and the method of text design and the innovation of its manifestations have brought the interaction between information and visual consumers in the new media. Through the innovative use of text design and the diversified dissemination of new media, the article has the courage to break through the limitations in the original design and brings a new round of opportunities for the text design while spreading the digitalized new media.