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许多高层管理者可能认为创新仅仅是一项重大的技术突破,新颖的产品设计或是个人的创造性行为。但事实上,通过重构公司的核心管理系统和流程,创新将成为公司每个成员的日常必须许多公司都清楚创新的重要意义。创新不只是一个时髦的口号,或者一个在公司会议、广告、年度报告中频频出现的名词,公司必须将此付诸实践。管理者应该反省,公司是否拥有一种创新的文化:你能描述一下公司最近的创新话题吗?你愿意面对创新可能导致短期无法回收成本的风险吗?你有鼓励公司员工时刻创新吗?最糟糕的状况是,高层对创新的建
Many senior executives may think innovation is just a major technological breakthrough, a novel product design, or an individual’s creative behavior. But in fact, by reshaping the company’s core management systems and processes, innovation will be important to the day-to-day many members of a company must be aware of. Innovation is not just a buzzword, or a frequent noun in company meetings, advertisements, annual reports, and companies have to put this into practice. Managers should reflect on whether the company has a culture of innovation: Can you describe the company’s recent innovation topics? Are you willing to face the risk that innovation can lead to short-term, uncollectible costs? Do you encourage employees to innovate at any time? The bad situation is that the top of the building of innovation