特许经营作为一种新的经营模式 ,以极大的诱惑力吸引许多渴求致富者加盟。目前 ,经营行业已从城市走向乡村 ,从日用消费品销售扩大到鹧鸪、土元等特种动物养殖业。目前许多农民对特许经营还比较生疏 ,为此 ,笔者采访了特许经营比较成功的山东省曹县魏湾镇王泽铺特种动物养殖集 As a new business model, franchising attracts many aspiring affluent companies with great temptation. At present, the business sector has moved from the city to the countryside, from the sale of consumer products expanded to partridge, Tu Yuan and other animal breeding industry. At present, many peasants are still unfamiliar with franchising. To this end, I interviewed Wang Zepu Wang Zepu Special Animal Breeding Set which has been more successful in franchising in Weiwan Town, Caowei County, Shandong Province