声明广泛运用于个人、企业、社团和政府间组织处理各类公共关系事务,尤其用于处理重大公共关系危机,用来维护甚至提升组织形象,如事故责任的澄清或者事件处理说明,是一种非常严肃庄重的日常事务文书。要确保声明功能的实现,在写作中就必须重视表述的针对性,必须具备强大的说服力。下面笔者以2011年春节前后×××(中国)投资有限公司(以下简称×××)围绕价格欺诈的公共关系危机发表的三个声明为例来谈谈声明写作的 Declarations are widely used in individuals, businesses, associations and intergovernmental organizations dealing with various public relations matters, especially for dealing with major public relations crisis, to maintain or even enhance the image of the organization, such as clarification of accident liability or incident handling instructions is a Very serious day-to-day business paperwork. To ensure the realization of the function of the statement, we must pay attention to the pertinence of the expression in writing and must have strong persuasion. The following three statements made by XXXX (China) Investment Co., Ltd. (hereinafter referred to as XX) about the public relations crisis of price fraud around the Spring Festival 2011 as an example to talk about writing