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新闻与娱乐的联姻虽然在一定程度上取得了以收视率为支撑的现实基础,但其在实践中引发的消极因素对我国媒体的可持续发展具有不可忽视的负面影响。在娱乐化的势头日趋高涨的今天,本文借助实证调查和文本分析,系统地研究转型期间,电视“新闻娱乐化”在浙江省的发展脉络和轨迹,表现特征和影响,以及电视观众对此的看法,以期对该现象有一全面的把握,并力图探询电视新闻健康发展的方向。
Although the marriage between news and entertainment has achieved the realistic foundation supported by the audience rating to a certain extent, its negative factors in practice have a negligible negative impact on the sustainable development of the media in our country. With the rising trend of entertainment, this paper conducts a systematic study of the development vein and trajectory, characteristics and impact of TV “News Entertainment ” in Zhejiang Province during the transitional period through empirical investigation and text analysis, This view, in order to have a comprehensive grasp of the phenomenon, and trying to explore the healthy development of television news direction.