利用网络进行营销,相对于传统的理念来讲是一种全新的方式。传统的营销方式很大程度上受时间、空间的限制。因此在实际操作中把更多的精力投向物流。而网络营销则仰仗网络高承载量、互动性强、没有时间、地域的限制等优点,突破了制约传统营销的瓶颈,实现网上无纸快速交易。网络营销使得商家有更多的精力投入到商品的服务中去。从消费者的角度来讲,电子商贸给其带来的除了快捷、便利的购物方式之外,在相同或更低消费成本的基础上, Using the Internet for marketing is a completely new approach to the traditional concept. Traditional marketing methods are largely limited by time and space. So in practice more energy into the logistics. The network marketing relies on the high network load, strong interaction, no time, geographical restrictions and other advantages, breaking the bottleneck restricting the traditional marketing, fast online paperless transactions. Internet marketing allows businesses more energy into the service of the goods. From the consumer’s point of view, e-commerce brought to its addition to fast, convenient shopping methods, based on the same or lower cost of consumer base,