运用现代营销方式 搞好农资经营

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昌邑市丈岭中心供销社担负着两个乡镇,84个村,15456户农民生产、生活资料的供应服务任务。在农资经营工作中,我们紧紧围绕为农服务宗旨,加强网络建设,走连锁经营、扩大市场、增加效益的路子,从而,增强了便民服务功能,受到了农民的信赖。1999年共销售各类化肥7352吨,农药56吨,大小农机具3000多台件,柴油、机油843吨,实现产品销售额1900万元,利润14.3万元,实现了“两个效益”同步增长。 一、加强网络建设,夯实经营基础 1998年国家改革化肥流通体系后,供销社单一经营的格局被打破,农资市场和农资价格竞争日趋激烈,加上农资产品质量参差不齐,假肥劣药坑农现象时有发生。为了充分发挥供销社对农资经营的主渠道地位,中心社领导班子经过反复认真的分析论证,确定开展连锁经营,加大服务覆盖面。首先,于1999年1月组建了物资配送中心,配备汽车两辆,农用三轮车5辆,负责农资产品的购进、配送任务。其次,加强了村级综合服务站建 Changyi City Zhangling Center for Supply and Marketing Cooperatives shoulders the task of supplying the production and living materials of two villages and towns, 84 villages and 15,456 peasants. In the work of agricultural capital management, we focused on serving the purpose of serving the peasants, strengthening the network construction, taking the chain management, expanding the market and increasing the benefits, thus enhancing the convenient service function and receiving the trust of peasants. In 1999, it sold a total of 7,352 tons of chemical fertilizers, 56 tons of pesticides, more than 3,000 sets of farm machinery with a size of 843 tons of diesel oil and oil, achieved sales of 19 million yuan and a profit of 143,000 yuan, realizing the simultaneous growth of “two benefits” . I. Strengthening network construction and solidifying management foundation After the reform of fertilizer circulation system was implemented in 1998, the pattern of single operation of supply and marketing cooperatives was broken. The price competition of agricultural materials market and agricultural materials became increasingly fierce. With the uneven quality of agricultural products, Poor pecking phenomenon has occurred. In order to give full play to the supply and marketing cooperatives on the main channel of agricultural capital management status, the leadership of the Central Committee after repeated careful analysis and demonstration, to determine the chain, to increase service coverage. First of all, in January 1999, a material distribution center was set up with two vehicles and five agricultural tricycles, which were responsible for the purchase and distribution of agricultural products. Second, we strengthened the construction of village-level integrated service stations
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