风俗,作为一定地域内人们共同心理素质的长期积淀,是历代相沿积久而形成的。司马迁的《史记》与班固的《汉书》中均有专门的篇章谈及先秦秦汉时期不同地区的地域风俗。风俗在地区经济发展中扮演了重要角色,风俗文化与经济发展具有相辅相成的作用。风俗的地域性与多样性体现在地区经济形态上即是地区商业经济发展的不平衡性与差异性。 Custom, as a long-term accumulation of people’s common psychological qualities in a certain area, is formed along the lines of ancient times. Sima Qian’s “Historical Records” and Ban Gu’s “Han” both have a special chapter about the regional customs of different regions during the Qin and Han Dynasties. Customs plays an important role in the development of regional economy, and customs, culture and economic development play a complementary role. The regional and diversity of customs are reflected in the regional economic patterns that are the imbalances and differences in the development of regional commercial economy.