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浙江健士霸集团生产的矿泉水,现已成功的占领了浙江一半壁的市场,成为浙江省矿泉水第一品牌。为了将其产品推向全国,公司选择武汉作为其走向全国的重要一步。从1995年11月起,打响了健士霸进军武汉市场的营销战,现在我们将健士霸矿泉水进军武汉市场的营销企划案介绍给广大朋友。一、武汉市矿泉水市场分析武汉地处长江中游,是我国著名的三大火炉城市之一。近年来,随着人民生活水平的提高和流动人口的急剧
The mineral water produced by the Zhejiang Jianshiba Group has now successfully occupied the market of half of Zhejiang, becoming the first brand of mineral water in Zhejiang Province. In order to push its products nationwide, the company chose Wuhan as an important step towards the country. Since November 1995, Jianshiba has entered the marketing campaign of entering the Wuhan market. Now we introduce the marketing plan of the Jianshiba mineral water into the Wuhan market to our friends. I. Analysis of Wuhan’s mineral water market Wuhan is located in the middle reaches of the Yangtze River and is one of China’s three famous furnace cities. In recent years, with the improvement of people’s living standards and the rapid development of the floating population