爱情微电影作为微电影中的典型类型,以其浓重的情感打动力在社会上的影响日益扩大,正逐渐成为公关、广告公司,尤其是婚庆策划机构手中的营销利器。但反观现实,在当前爱情微电影的内容制作中,盲目地、不规范地进行操作,没有完整的商业创作体系进行指导,导致爱情微电影的产出质量非常低。本文将利用营销学的相关原理,结合笔者自身实践体会,探讨如何将营销意识有效渗透到本文爱情微电影商业创作的剧本创作、前期拍摄、后期制作三大基本环节中,从理论和实践层面全面提高爱情微电影商业创作的水平。 As a typical type of micro-movie, love micro-film has been increasingly influencing in the society with its strong emotional motivation. It is gradually becoming a marketing weapon in the hands of public relations agencies, advertising agencies, and wedding planning agencies in particular. However, on the contrary, in reality, in the production of current love micro-movies, blindly and irregularly operate without a complete commercial creation system to guide the production of love micro-movies with very low quality. This article will use the relevant principles of marketing, combined with the author’s own experience to explore how to effectively penetrate marketing awareness into the commercial creation of love micro-movie script writing, pre-shooting, post-production of the three basic links, from a theoretical and practical level Improve the level of commercial creation of love micro-film.