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本文在顾客让渡价值理论研究的基础上,结合房地产企业的情况分析顾客让渡价值的几个方面,并提出房地产企业如何使顾客让渡价值最大化的几点措施。
Based on the study of customer value theory, this paper analyzes several aspects of customer value in real estate business, and puts forward some measures how to maximize customer value in real estate business.