中国户外广告发展回顾《韩非子》记载:“宋人有沽酒者……悬帜甚高。”2000多年前,卖酒的房子上就有一个酒旗(酒旗就是类似于现在的标牌或者是悬挂的旗帜),我们的祖先就知道用户外广告这种形式,由此可以看出户外广告源远流长。从一个市场研究公司的角度,我们把现代户外广告的历史发展分成四个阶段:首先是1979-1987年这个阶段,“文革”刚刚结束,市场经济刚刚建立,甚至还没完全走向正轨,那个时候就出现了路牌的广告,从今天来看那时的广告水平是非常不高的,但 Review of the development of outdoor advertising in China “Han Feizi” records: “Songs have to sell wine ... ... high hanging. ” 2000 years ago, there is a wine flag on the house (wine flag is similar to the current sign Or hanging flags), our ancestors knew the form of out-of-home advertising, from which we can see that outdoor advertising has a long history. From a market research company’s point of view, we divide the historical development of modern outdoor advertising into four stages: first, from the 1979-1987 stage, the Cultural Revolution has just ended, the market economy has just been established and has not even been fully on track, At that time there was a street advertising, from today’s advertising level is very low, but