FUD即Fear(恐惧),Uncertainty(不确定)和Doubt(疑虑)——它是抢占市场先机的商战手段之一,由IBM首创,而Microsoft则将其发挥至巅峰。任何一家拥有尖端技术的公司都会利用它。一旦你拥有了一项复杂且人们还未广泛了解的新技术时,你很容易就能在你的客户中造成些许FUD,使他们对你的竞争对手的技术主张和产品敬而远之。通常,你甚至不需要推出一个新产品,你要做的只是宣称你的产品中有一些更好的东西,或者公布一项研究结果来打击竞争对手的研究工作。 FUD is Fear, Uncertainty, and Doubt. It is one of the business methods to seize market opportunities. It was pioneered by IBM, and Microsoft took it to the top. Any company with cutting-edge technology will use it. Once you have a new technology that is complex and not yet widely understood, it is easy for you to create a little FUD among your customers and keep them away from your competitors’ technology claims and products. Usually, you don’t even need to launch a new product. All you have to do is declare that there are some better things in your product, or publish a research result to crack down on the research work of your competitors.