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近些年来,我国工业化进程迅速推进,而与此同时,我国的能源危机也越来越严重。工业的发展离不开能源的支持,电力能源尤其重要。随着绿色生活的概念越来越被人们所接受,我国的绿色电力工程也在不断发展,而囿于其影响力小、价格贵等缺点,绿色电力营销在我国的发展并不顺利。本文介绍了绿色电力概念和绿色电力营销的意义以及我国绿色电力营销市场现状,并提出了几点促进我国绿色电力营销市场健康发展的措施。
In recent years, the process of industrialization in our country has been rapidly advancing. At the same time, the energy crisis in our country has become more and more serious. The development of industry can not be separated from the support of energy and power and energy are especially important. With the concept of green life being accepted by people more and more, the green power project in our country is developing constantly. However, due to its shortcomings of low influence and high price, the development of green power marketing in our country is not smooth. This paper introduces the concept of green electricity and the meaning of green electricity marketing as well as the status quo of green electricity marketing in China and puts forward some measures to promote the healthy development of green electricity marketing in China.