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近年来,旅游消费逐渐成为大学生消费的热点。随着我国高等教育规模的不断扩大,大学生作为中国旅游市场的特殊消费群体所蕴涵的巨大商机,日益受到社会各界包括旅游行业投资方的关注。泰山以其雄伟壮丽的自然风光、博大精深的历史文化每年吸引着上千万国内外游客,其中尤以大学生旅客人数增长最为迅速。而与此同时,相对应的住宿设施却发展缓慢,矛盾也日益凸显。各种高档酒店宾馆及快捷连锁酒店每晚昂贵的住宿价格,很多大学生望而却步。虽有价格低廉的小宾馆,但其环境卫生、安全、服务等状况不尽如人意。因此,做好大学生这个独特群体的旅游工作,将会挖掘一个巨大的商机。
In recent years, tourism consumption has gradually become a hot spot for college students. With the continuous expansion of the scale of higher education in our country, as a huge business opportunity implied by the special consumer groups in China’s tourism market, undergraduates are increasingly concerned by investors from all walks of life, including tourism industry. Taishan with its magnificent natural scenery, profound history and culture every year attracts tens of millions of domestic and foreign tourists, especially the growth in the number of college students the fastest. At the same time, however, the corresponding accommodation facilities have been developing slowly with contradictions becoming increasingly prominent. A variety of high-grade hotel and fast hotel chain expensive nightly accommodation prices, many college students discouraged. Although the price of small hotels, but its environmental health, safety, service and other unsatisfactory conditions. Therefore, doing a good job of college students tourism of this unique group, will tap a huge business opportunity.