论文部分内容阅读
旅游纪念品的开发对景区所在地旅游经济的发展,虽然起到一定的积极作用,但由于景区对某一旅游资源的过度开发及索取,旅游纪念品销售收入依托风景旅游公共资源的特性与其分配不均衡之间存在矛盾,旅游纪念品销售收入在旅游六要素中比重过小,景区旅游纪念品开发制作粗糙,劣质纪念品普遍存在等原因,景区旅游纪念品开发对旅游经济的发展产生了一定的负面影响。本文试图通过对上述问题的实证分析,提出解决方法与途径,为保障景区旅游经济的可持续发展提供决策依据。
Although the development of tourist souvenirs plays a positive role in the development of tourism economy in the area where scenic spots are located, due to over-exploitation and acquisition of certain tourism resources by scenic spots, the revenue from the sales of souvenir tourism relies on the characteristics of public resources of scenic tourism and its distribution is not balanced There are contradictions among them. Revenue from the sales of tourist souvenirs is too small in the six elements of tourism, the development of tourist souvenirs in the scenic spots is rough, and the souvenirs of inferior quality are ubiquitous. The development of tourist souvenirs in scenic spots has a certain negative impact on the development of tourism economy. This paper attempts to make empirical analysis of the above problems, put forward solutions and ways to provide the basis for decision-making in order to ensure the sustainable development of tourism economy.