The continuous rapid growth of China’s economy and the elevation of its international status increasingly require the country to bring its soft power into full play in its external strategy.To do so,China needs to seriously contemplate on the connotation,characteristics and substance of the concept and assess the needs and requirements of the outside world for its soft power. The continuous rapid growth of China’s economy and the elevation of its international status increasingly require the country to bring its soft power into full play in its external strategy. To do so, China needs to seriously contemplate on the connotation, characteristics and substance of the concept and assess the needs and requirements of the outside world for its soft power.