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电视媒体的个性化传播方向决定了媒体的价格政策,它是一个媒体市场认可度和媒体自身参与竞争的信息体系,既要体现媒体应有的个性化传播价值,还要展示媒体独特的战略眼光。
The direction of personalized transmission of TV media determines the price policy of the media. It is an information system that recognizes the media market and competes with the media itself. It not only reflects the media’s personalized communication value, but also shows the media’s unique strategic vision .