ＡＭＡ在《营销２０００年》报告中指出：一切指标都显示各种影响营销的力量，尤其是引导并塑造市场的一些重要外部变量，在未来将呈现远比现在更不稳定的现象．因此，企业的经营管理者要完全适应千变万化的营销环境，传统的营销战略、战术就必须不断创新才能跟上知识经济的节? AMA in the “Marketing 2000” report pointed out that: All indicators have shown that all the forces that affect marketing, in particular, to guide and shape the market some of the important external variables, the future will show more unstable than the present phenomenon. Therefore, the business managers to fully adapt to the ever-changing marketing environment, the traditional marketing strategy, the tactics must continue to innovate in order to keep up with the knowledge-based economy?