本文选取2009~2012年文化传媒上市公司的年报数据为样本数据,从公司治理、资本结构、人力资本、企业规模、地理位置、财务指标六个方面分析影响文化传媒业公司价值的因素。多元回归结果表明股权集中度、高管持股、公司规模、人力资本、偿债能力、成长能力、运营能力与公司价值显著负相关,高管薪酬、财务杠杆、地理位置、获利能力与公司价值显著正相关,控股股东性质对公司价值没有显著影响。最后结合实证结果与我国文化传媒产业实际,为公司持续健康发展提出对策建议。 This paper selects the annual report data of listed companies in cultural media from 2009 to 2012 as the sample data and analyzes the factors affecting the value of the media companies in terms of corporate governance, capital structure, human capital, firm size, geographic location and financial indicators. The results of multiple regression showed that equity concentration, executive shareholding, company size, human capital, solvency, growth ability, operational capacity and corporate value were significantly negatively correlated with executive compensation, financial leverage, geographic location, profitability and corporate Significantly positive correlation between the value of the controlling shareholder of the company’s value has no significant impact. Finally, combined with the empirical results and the actual situation of China’s cultural media industry for the sustainable development of the company put forward countermeasures and suggestions.