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当前,虽然基于互联网和移动互联网的各类新媒体平台激增,新旧媒体之间的竞争风起云涌,但作为省级广电传媒“大杀器”而存在的卫视平台,仍在这一轮竞争中扮演着十分重要的角色。一些注重与新媒体融合发展的省级卫视借助“互联网+”和“电视+”的东风,注重新媒体平台布局以加强与受众之间的互动和黏性,为适应新媒体环境调整节目内容制播和举办各类线下活动,借助互联网平台打造垂直产业链等方面作出尝试,并在运行机
At present, although the proliferation of various new media platforms based on the Internet and mobile Internet surges and the competition between the old media and the young media is surging, the satellite TV platform that exists as a provincial radio and television media is still still in this round of competition Play a very important role. Some provincial TV stations that focus on integration with new media, with the help of “Internet +” and “TV +”, focus on the layout of new media platforms to enhance their interaction and stickiness with audiences. In order to adapt to the new media environment Adjust the content of the program broadcast and hold all kinds of offline activities, with the help of the Internet platform to create vertical industry chain and other aspects of the attempt, and in the operating machine