巧用“感性认知”一般而言,消费者很难用专业的知识去判断农产品的品质好坏,这时候就需要销售者通过外观的一些因素引导他们做出初步的判断。外观因素主要有形状、大小、颜色、气味、新鲜度、水分和成熟度等。要获得高端消费者的认可,并让其持续购买,还必须从口感方面体现农产品的高品质。农产品,特别是生鲜农产 Clever use of “perceptual knowledge” In general, consumers are difficult to use professional knowledge to judge the quality of agricultural products, this time you need the seller through the appearance of a number of factors to guide them to make preliminary judgments. Appearance factors are the main shape, size, color, smell, freshness, moisture and maturity. To get high-end consumer recognition, and make it continue to buy, but also from the taste of the high quality of agricultural products. Agricultural products, especially fresh produce