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传播一词来源于英语中的communication,具有十分丰富的含义,主要指人类传递或交流信息、观点、感情或与此有关的交往活动。从大众传播学的角度看,大众传播是指专业化媒介组织运用先进传播技术和产业化手段,以传递信息、报道事实为己任,通过突破自身限制,成为具有独立价值观与到的衡量标准的社会组织,对新闻事实进行必要的自身价值观念的筛选。
Communication comes from the English communication, has a very rich meaning, mainly refers to the human transmission or exchange of information, ideas, feelings or related activities. From the perspective of mass media, mass media refers to the specialized media organizations that use advanced communication technologies and industrialization tools to transmit information and report facts as their responsibility. By breaking through their own limitations, mass media has become a society with independent values and standards Organization, the news of the facts necessary to screen their own values.