一、令人不安的现状美国报业之发达,市场机制之完备,都是举世瞩目的。报业管理,是商业报纸的一个重要课题。而价格行为,即围绕制定价格的一系列管理活动,又是其中甚为突出的一环。那么,对美国报纸价格行为的现状又该作如何的评价呢?近年来美国乃至各国报业经济管理学家对此甚为关注。报业是一种特殊的企业,它虽然也产生具体的产品——负载并传递信息的印刷新闻纸,但是与别 I. Disturbing Status The well-developed newspaper industry in the United States and the complete market mechanism attract worldwide attention. Newspaper management is an important issue in business newspapers. The price behavior, that is, a series of management activities around pricing, is another very prominent part. So, what should be done about the status quo of the U.S. newspaper’s price behavior? In recent years, the United States and even newspaper economic managers all over the world have been very concerned about this. The newspaper industry is a special kind of business. Although it also produces specific products - printed newsprint that loads and delivers information,