春节刚过,一场空调市场争夺战便已拉开帷幕,而且,随着天气渐热,愈演愈烈。尤其是在连篇累牍的介绍和广告宣传中,即使还没有购买行为,但在不久的将来抱一款空调回家已经成为人们心中的计划。空调不再是高不可攀的什么“贵族”产品,它完全可以走进普通消费者的家庭。空调大战毕竟为空调在我国的普及起到了推波助澜的作用。这应该是这次空调战中最大的收获了。 Just after the Spring Festival, an air-conditioning market battle has already begun. Moreover, as the weather gets hotter, it gets even stronger. Especially in the introduction of articles and advertising campaigns, even if there is no purchase behavior, but in the near future, holding an air-conditioned home has become a plan in people’s hearts. Air-conditioning is no longer an aristocratic product. It can go into the ordinary consumer’s home. After all, air-conditioning warfare played a role in boosting the popularity of air-conditioning in China. This should be the biggest gain in this air-conditioning battle.