受金融危机加剧的影响,家电行业销售下降,为保增长促发展,国家实行“家电下乡”政策,取得的良好的经济效果和社会效应。但随着进程的加快,在下乡过程中也出现了一些问题,影响了其顺利进行。本文针对其中的一些问题提出了自己的建议。 Affected by the intensified financial crisis, the sales of home appliance industry declined. In order to maintain growth and promote development, the state implemented the “home appliances to the countryside” policy and achieved good economic results and social effects. However, with the acceleration of the process, some problems have appeared in the process of going to the countryside, which has affected its smooth progress. This article has made its own recommendations for some of these issues.