现代高质量人才要求不仅高智商,更要高情商。情商已成为一个人成长与成功道路上不可缺少的因素之一。从某种意义上说,它比智商更能决定一个人事业的成功与家庭的幸福。营销工作是直接与人打交道的工作,要求工作人员乐观自信、能够承受压力。民办高校作为培养人才的重要基地,更要注重营销专业学生的情商培养。本文以市场营销学生情商教育的重要性为出发点,对民办高校市场营销专业学生情商的培养提出了几点思考。情商就是情绪智慧,又叫EQ(Emotional Quotient),是指一个人 Modern high-quality talent requires not only high IQ, but also high emotional intelligence. Emotional intelligence has become one of the indispensable factors for a person’s growth and success. In a sense, it can determine the success of a person’s career and the happiness of the family more than IQ. Marketing is a job that deals directly with people. It requires staff to be optimistic and confident and able to withstand stress. As an important base for cultivating talents, private colleges and universities must pay more attention to the cultivation of emotional intelligence for marketing students. This paper starts with the importance of marketing EQ for students, and puts forward some considerations for the cultivation of EQ for students majoring in marketing in private colleges and universities. Emotional intelligence is emotional intelligence, also called EQ (Emotional Quotient), which refers to a person