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汽油涨价、粮油涨价、钢材涨价、建材涨价、农资涨价、内存涨价、煤炭涨价……于“水深火热”中,营销人迫切需要知道,也应该知道的是:这是短期现象,还是相对长期的趋势?是非理性行为,还是市场必然?它向企业传递了什么信息?企业应该如何正确解读?面对可能更加广泛的连锁反应,企业应该如何应对?事实上,对时局及前景的判断、认识艰难已经在严重困扰着企业的决策者与执行者。我们如何梳理思路?
Gasoline prices, oil prices, steel prices, building materials prices, agricultural prices, memory prices, coal prices ... ... in the “hot”, marketers urgently need to know, but also should know is: Is this a short-term phenomenon or is it a relatively long-term trend? Is it irrational or inevitable? What information does it convey to the business? How should the business interpret it correctly? How can businesses respond to the likely broader chain reaction? In fact, Judging the current situation and the future, the difficulties of understanding are already serious problems for business decision makers and executives. How do we sort out our ideas?