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在人们的日常生活中平面广告设计随处可见,而好的广告除了让人们了解一定的商品信息之外,还会给人一种美的感受。这主要是平面广告设计师对“隐性美”的一种完美运用,进而使广告除了商品价值还具有美学价值,丰富了整个平面广告设计体系的表现形式。本文将针对平面广告设计中的“隐性美”进行深刻的解读,以促进现代社会的平面广告设计行业发展。
In people’s daily life print ads everywhere, and good ads in addition to let people know some of the product information, but also give a beautiful feeling. This is mainly a perfect use of print advertising designers “hidden beauty ”, thus making advertising in addition to the value of the goods also has the aesthetic value, enriched the manifestation of the entire print advertising design system. This article will be a deep understanding of “hidden beauty ” in the design of print ads in order to promote the development of print advertising design industry in modern society.