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在三网融合的趋势下,国内电视市场的竞争不断加剧。上星电视发展势头强劲,卫视之间的竞争日益白热化。2010年上半年省级卫视集团整体收视市场份额达到28.3%,省级卫视集团、央视集团和地面频道集团三分天下的格局基本形成。省级卫视间出现严重的不平衡,其内部竞争影响着我国电视产业的发展,需要对其竞争态势加以反思,
Under the trend of triple play, the competition in the domestic television market has been aggravating. Star TV’s strong momentum of development, increasingly intense competition between TV. The first half of 2010, the provincial TV Satellite TV Group’s overall market share of viewing reached 28.3%, the provincial satellite TV Group, CCTV and terrestrial channel group three-thirds of the world pattern basically formed. There is a serious imbalance between provincial satellite TV stations, and its internal competition affects the development of China’s television industry. It needs to reflect on its competitive situation,