近年来,随着海南影视业的蓬勃发展,影视旅游成为海南国际旅游岛建设的热点话题;因为缺乏科学有效的实证研究作为指导,在现有的海南影视旅游资源开发利用以及营销环节上仍然存在很多问题。本文通过问卷调查,对海南影视旅游者进行简单的实证研究,从游客体验的角度对海南影视旅游资源的开发现状提出一些浅薄的看法。 In recent years, with the vigorous development of Hainan film and television industry, film and television tourism has become a hot topic in the construction of Hainan International Tourism Island. Due to the lack of scientific and effective empirical research as a guide, there still exist in the existing development and utilization of Hainan film and television tourism resources and marketing links many problems. This paper, through questionnaires, conducts a simple empirical study of Hainan film and television tourists, and puts forward some superficial views on the development of Hainan film and television tourism resources from the perspective of tourists’ experience.