经济环境指企业营销活动所面临的外部社会条件,其运行状况及发展趋势会直接或间接地对企业营销活动产生影响。市场不仅是由人口构成的,这些人还必须具备一定的购买力。反映零售业态发展环境的指数主要有:人均国民生产总值、恩格尔系数、住房面积、人均汽车拥有量等,它也是影响? Economic environment refers to the external social conditions facing the marketing activities of enterprises, and their operating status and development trends will directly or indirectly affect the marketing activities of enterprises. The market is not only composed of the population, these people must also have some purchasing power. Reflect the development of retail formats index are: per capita gross national product, Engel coefficient, housing area, per capita car ownership, etc., it is also affected?