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目前,整个欧洲的标签消费量占据全球标签消费量的三分之一,部分欧洲发达国家人均年消费量全球最高,达人均17平方米。目前欧洲重点开发地区是东欧市场,标签需求量年均增长20%,考虑到过去15年欧洲薄膜标签库存量接近饱和,欧洲相关行业致力于数字化标签印刷技术的提高,UV柔印工艺的改进,射频识别即RFID技术等最新行业技术的研发与推进。正因如此,欧洲标签市场挑战与机遇并存。
At present, the consumption of labels in Europe accounts for one third of the global consumption of labels. Some of the developed countries in Europe have the highest per capita annual consumption of 17 square meters per capita. At present, the key development areas in Europe are the Eastern European markets. The demand for labels has increased by 20% on average each year. Considering that the European thin-film label inventories are nearly saturated in the past 15 years, the relevant European industries are devoted to the improvement of digital label printing technology, RFID technology that is RFID and other latest industry technology research and development and promotion. Because of this, the European label market challenges and opportunities co-exist.