市场经济条件下营销服务重要性的重估侯轩娇市场营销在国际上一般发端于服装、收音机、汽车、钢铁和设备等物质产品的销售业务，在经济不发达时期，市场营销业务也主要是实体产品的销售业务，服务营销所占比重很小。从我国来说，在过去长期中央统制经济体制下，工农业生产... Revaluation of the Importance of Marketing Services under Market Economy Hou Xuanjiao Marketing generally starts in the international market for the sales of products such as clothing, radios, automobiles, steel and equipment. In the period of economic underdevelopment, marketing business is also mainly physical products Of the sales business, service marketing accounts for a small proportion. From our country, in the past long-term central control economic system, the industrial and agricultural production ...